My Personal           Professional Background:

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I was born in upstate New York and lived in southern Florida as a small child until returning to the Syracuse area and have remained ever since. What's not to love about New York? Great people, great food, progressing industry, and with such beautiful and diverse geography, there's always new and exciting things to do! I am always looking to meet new people and try new things! A connoisseur of sorts. Coming from a long line of automotive-enthusiasts, it's safe to say it must run in the family. From early on it was easy to tell I had a knack for creative customization and design. 

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Today and for the last 10 years, I am an ever-improving visual artist. A collaborative Creator who is deadline driven.

Inspired by the process of creating something out of nothing. Lover of all things design. Lifelong learner. Motorsports enthusiast.

Experimental photographer. Avid painter. A creator with a longing of both vector and raster. My glass is definitely half full.

 

Having dabbled in many mediums, the following is a brief description of my main concentrations: 

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Sponsorship Marketing: Sole creative development of Aspen Dental sponsorship branding campaigns while collaborating to strategize execution on local and national platforms; including NASCAR, Syracuse Silver Knights, Syracuse Crunch, Fox News and more. Coordinate ongoing and project-based relationships with ADMI's corporate relations.

 

Brand Identity: Experienced in leading and mentoring a team of junior designers, guiding day-to-day work on integrated marketing campaigns, promotional ads, in-office design, internal campaigns, and large scale corporate events — while remaining hands on.

 

Collaborated to develop and launch a parallel recruitment brand under ADMI. Launching the TurningPoint Dental Implant brand, transforming FiveStar Urgent Care to WellNow Urgent Care and modernized the Aspen Dental and Aspen Dental Management, Inc. brands to what you see today. While also partnering with Walgreens and NASCAR, and the launching of the Healthy Mouth Movement.

 

Event Branding: Targeting recruiting prospect employees, employee engagement, consumer-facing campaigns and contests, and press conferences. Leveraging print, digital, promotional collateral with A-list celebrity guests and politicians, at locations such as: TurningStone, Mohegan Sun, Country Music Hall of Fame, numerous race tracks, and more. Plus designing in-office, call center and corporate headquarter expansions, and on-site MouthMobile pro-bono events throughout the nation. 

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Honors           Awards

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Fox Sports® Top 30 Best Paint Schemes of 2016

Fox Sports of Fox Media, LLC.

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Music City Brand Champion of 2016

Nashville Music City® of Nashville Convention & Visitors Corp.

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NASCAR® Best Paint Schemes of 2014

NASCAR.com of NASCAR Digital Media, LLC.

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NASCAR® Best Paint Schemes of 2016

NASCAR.com of NASCAR Digital Media, LLC.

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2014 Platinum PR Awards Finalist

PRNEWS® Group at Access Intelligence, LLC.

Healthy Mouth Movement / CSR Campaign of the Year

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Ragan's 2014 Employee Communications Awards

Ragan Communications, Inc.

Healthy Mouth Movement / Winner, Best Corporate Social Responsibly Program
Aspen Dental Internal Transformation / Honorable Mention, Best Employee Engagement

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Member of the National Business Honor Society of Alpha Beta Gamma

2012 – Present 

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Member of the Kasoag Lake Snowmobile Club

2006 – Present

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Member of the New York State Snowmobile Association (NYSSA)

2006 – Present

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